Media Partnership:
Dubai Active
- Published: 22nd June, 2026
- UAE
- Media Partnership
- 6-min read
World Padel Network has partnered with Dubai Active and Dubai Active Industry, co-located events that form the Middle East’s largest international health, fitness and wellness tradeshow. The collaboration brings the global padel community closer to one of the region’s most important industry gatherings, and gives the show’s audience a direct line to the wider padel world.
The partnership
The padel industry in the Middle East is expanding rapidly. New facilities are opening frequently, and hundreds of thousands of people now play the sport across the region. The UAE ranks among the world’s top three markets for luxury properties with padel as an amenity, and sits 14th globally for growth in interest in the sport, according to World Padel Network’s recent Global Padel Search Report.
As the industry grows, staying connected to the global padel community matters more than ever. This partnership helps bridge the gap between the Middle East and the wider world, opening the region to international brands, expertise and opportunities, and carrying regional momentum outward in return.
Dubai Active Industry has always been about building communities and creating meaningful connections. As we mark a decade of growth, we're excited to shine an even brighter spotlight on padel and bring together the brands, operators, players and enthusiasts who are driving one of the fastest-growing sports in the region.
About Dubai Active & Dubai Active Industry
Dubai Active and Dubai Active Industry unite sectors ranging from functional fitness and combat sports to wellness, technology, recovery and education. Together they serve as a platform for the industries shaping healthier lives.
2026 marks the show’s 10th anniversary, taking place from 30 October to 1 November at Dubai Exhibition Centre, Expo City. The event welcomes more than 40,000 attendees and 450 exhibiting brands across health, fitness and wellness.
As padel continues its rise across the UAE and the wider Middle East, its inclusion was a natural evolution. The show’s goal is to provide a home for the sport and to play an active role in driving the growth of the regional padel ecosystem.
Padel is growing rapidly in awareness and participation across the UAE, and in Dubai especially it fits naturally into a wider lifestyle and wellness trend. We are pleased to help give padel a bigger role in this year's edition of Dubai Active and Dubai Active Industry, and we look forward to connecting key stakeholders in the global padel industry with the people shaping the sport in the UAE.
Shared vision
At its core, Dubai Active exists to bring people together, connecting buyers with brands, industry leaders with peers, and creating opportunities for collaboration. The programme spans conferences and networking tailored to C-suite executives and key decision-makers, alongside live workout stages and competitions designed to engage consumers. Among these touchpoints is a pre-show padel tournament, which has become a valuable way to strengthen relationships across the industry.
2026 is the show’s second year hosting the padel community on the floor, and the sport is being placed firmly in the spotlight. Significant investment is going into the Buyers Programme to attract operators and real estate developers sourcing products and services for new and existing facilities. Aisha Alwaadhi, the UAE’s first internationally ranked female padel player, will also take to the stage at the Women in Fitness Forum.